Podcast: episode of Innovation By Design

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Podcast:  Designing with Immersion: Storytelling, Training, and Spatial Understanding

In this episode of Innovation By Design, Evan Troxel and Candace Kitchen talk with architect and educator Ming Tang, director of the XR Lab at the University of Cincinnati, about extended reality and the rapidly changing tools that make immersive experiences more accessible than ever.

Ming breaks down the differences between VR, AR, and mixed reality, shares the origin story of their own journey from early CAD and 3D rendering to immersive media, and explains why embodied, interactive experiences can communicate spatial intent in ways 2D drawings and screens cannot.

The conversation also introduces the D‑I‑C‑E framework (Dangerous, Impossible, Counterproductive, Expensive) for deciding when digital simulation is the right tool. 

  • Defining XR: VR vs AR vs mixed reality, and why the boundaries often blur in practice
  • VR for egress, fire/smoke, and safety training (and how behavior can differ from the real world)
  • Creation workflows: 3D modeling → Unity/Unreal → deploy to headsets
  • Storytelling, memory, and historic reconstruction in immersive media (including generative AI support)

Audio posdcast at Innovation by Design,  a podcast that explores the ideas, people, and technologies shaping the AEC industry. Each episode features conversations with forward-thinking architects, designers, engineers, and industry leaders who are redefining how spaces are imagined, constructed, and experienced.

Thanks Eddie J. Baranek and Michelle M. Bassett at Bassett Strategic Communication and Marketing to organize the recording. Please visit their channels at

LinkedIn: https://www.linkedin.com/company/totaldoorsystems/

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