Ming Tang and Adekunle Adebisi’s paper titled Using Eye-Tracking for Traffic Control Signage Design at Highway Work Zone is published in the Interdisciplinary Journal of Signage and Wayfinding.
Tang, M. Adebisib, A. Using Eye-Tracking for Traffic Control Signage Design at Highway Work Zone. Interdisciplinary Journal of Signage and Wayfinding. Vol. 6, No. 2 (2022)
This paper discusses the application of Eye Tracking (ET) technologies for researchers to understand a driver’s perception of signage at the highway work zone. Combining ET with screen-based motion pictures and a driving simulator, the team developed an analytical method that allowed designers to evaluate signage design. Two experiments were set up to investigate how signage design might affect a driver’s visual attention and interaction under various environmental complexities and glare conditions. The study explores visual perception related to several spatial features, including signage modality, scene complexity, and color schemes. The ET method utilizes total fixation time and time-to-first fixation data to evaluate the effectiveness of signages presented through screen-based video and a driving simulator.
Keywords: Eye-tracking, Signage design, Work zone safety
about the IJSW journal
Signage and wayfinding are critical components of the urban landscape. In spite of their importance, there has been no journal or comprehensive scholarly platform dedicated to this topic. As such, scholars from a variety of academic disciplines (law, planning, engineering, business, art, economics, architecture, landscape architecture, industrial design, and graphic design) publish work in journals within their home disciplines and rarely have a chance to communicate their cross-disciplinary findings. The Interdisciplinary Journal of Signage and Wayfinding seeks to bring them together.
Sponsored by the Academic Advisory Council for Signage Research and Education (AACSRE), this online, open access journal seeks to be the home for scholarship in the field of signage and wayfinding, and to make such scholarship accessible to academics and practitioners alike.