article in IJSW journal
Ming Tang’s paper. Analysis of Signage using Eye-Tracking Technology is published at the Interdisciplinary Journal of Signage and Wayfinding. 02. 2020. Abstract Signs, in all their forms and manifestations, provide visual communication for wayfinding, commerce, and public dialogue and expression. Yet, how effectively a sign communicates and ultimately elicits a desired reaction begins with how […]


